Anyone who thinks that designing a web page is a simple matter may be in for a big surprise when begin trying to develop a site from scratch to promote their products and services. As they say in corporate slang, getting ready to go to a cocktail is not the same as dressing up for business. If your website is not designed to be easily navigated, user-friendly, and engaging, then your visitor might leave before understanding the gist of your website.
Abandoning a site for reasons of poor graphic design is not among the main reasons why people decide to switch from one site to another, according to surveys conducted in the United States in recent years. With this, we do not mean that your Website cannot be aesthetic, but rather that you should first worry about satisfying the needs of your target audience by making sure to provide good content and functionality, and then dedicate yourself to optimizing the graphic design.
Information is Important
Many businessmen and executives still question themselves what a good website should have to be successful. For many web design experts, the answer is and will always be the information and services your customers need and expect to find on your website, no more, no less. Yes, of course, but what is that information? Start by listing the issues that the company wants clients to know: who you are, what you offer, and how they can contact you. Including this information on our website is essential, but sometimes it might be insufficient since in many cases it is not accompanied by other blocks of information and services that are necessary for the client to make their business decisions.
Here are some recommendations that will help you correctly define the content that the website should have that will promote your offer of goods and services on the Internet:
- Post information on your site that answers questions that customers are asking
- Include technical literature
- Industry Trends Report
- Post job opportunities
- Talk about the strategic objectives of the business
- Mission statement
- List the key contacts within your company
- Include a complete list of your products
- Report on delivery times, guarantees, and technical assistance offered
- Explain how the product is packaged and the transportation system used
Your target audience might leave your website if some of the details are not explained. People prefer to see answers and solutions when visiting a website rather than picking up the phone and calling before knowing more about what you offer. If you are interested in improving your online presence, contact an Orlando web design agency that can overhaul your website.