Sony took the wraps off the new flagship TV in a London event, Known as the Bravia ZD9 series, the 4K HDR LED LCD will take its rightful mantle as Sony’s top-end TV for the rest of the year, even above the outstanding XD94.
The new ZD9 finally signals a move on from the previous X series, and a runs on a new X1TM Extreme processor, that the company says improves colour accuracy, clarity and contrast of HD, 4K and 4K HDR videos.
The ZD9 series comes with UHD resolution and potent HDR hardware. Sony says the ‘Z moniker designates a significant leap forward and the ultimate in display tech’. The screens come equipped with Google’s Android TV operating system. With Android TV you can download games and apps from the Google Play Store and also search for new TV series and movies with voice search. Additionally, Google Cast is integrated.
ZD9 will be available in 65-inches, 75-inches, and 100-inches sizes and all new will feature ‘Backlight Master Drive tech, which Sony introduced as a prototype at CES 2016’. At the CES 2016, Sony said that the prototype could pump out up to the 4000 nits of brightness for beautiful HDR pictures but it isn’t clear what the consumer version can do, although Sony noted that the ZD9 has been optimized for a living room environment.
The second major innovation on the ZD9 is the X1 Extreme 4K HDR Processor, that has 40% more processing power than the current X1 processor. This additional power enables for more accurate noise reduction and detail enhancement, along with better contrast and colour up-scaling and smoother gradations.